Introduction

Auto Refinish Business History

PPG Asian Paints is a market leader in the Refinish Industry. In the premium segment, it has a strong presence with renowned brands like 2K Nexa Autocolor and Deltron Global Refinish System. It is also a leader in the economy polyurethane and Alkyd segment with its Bilux and Aspa respectively. Also in the low cost PU segment the recently introduced Brand Enza with its Superior Coverage & faster dry time has made a mark in the Commercial Vehicle Market.

We have also been the first few in the market to have introduced our VOC Compliant Waterbone Refinish Paint Brands Aquabase Plus and Envirobase HP in India. Both these brands are fully VOC compliant and have unique features that make them the ideal choice for a Bodyshop converting to Waterborne. In addition to selling products, PPG Asian Paints also believes in providing value added inputs to our customers.

Refinish Supply Chain:

Refinish Supply Chain vision is to be the ultimate supply-chain facilitator in an ever-changing market by focusing on what's truly important - providing products and services to customers how, when and where they want them.

Refinish SCM strategic plan is to ensure a steady flow of material through value-added manufacturing processes while maintaining inventory at its lowest value point and highest versatility. SCM function will be end-to-end supply-chain facilitator to promote speed, agility, efficiency and cost-containment throughout the entire supply chain.

Road Ahead:

Auto refinish, traditionally, has been an industry driven by sales. As the market leaders, we would like to set a trend of bringing marketing elements to this. Initiatives like new products, introduction of adjacencies, differentiation, etc. will be driven by marketing. We have been market leaders for three years now. We would not only like to retain our market position but gradually increase our market shares as well, taking advantage of our strong network, sales and training teams.

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