Business Line

Colour Matters

About Colours

The Original Equipment (OE) division of PPG Asian Paints has earned the distinction of being the first Indian paint manufacturing company to be certified with TS 16949.The prime benefits which we offer to our automotive customers are:

  • Colour Wave touches the feeling and emotion of the global automotive customer base. It communicates, inspires, and has the ability to alter moods with soothing effects.
  • Colour Wave can relax, energize, make us feel more royal, powerful or mysterious.
  • Colour Wave stimulates and works synergistically with all the senses.

With new, fast-changing automotive technologies, colour selection has become the prime factor while looking at styling and designing aspects.

In addition to automotive engineering, the Colour Wave concept has been evolved to meet fast-changing global colour trends.

Understanding Colour

Colour is crucial to visual communication. It's a basic property of light. It captures your eye. It touches your heart. It moves you subtly. Irrespective of the nationality, language or religion, colour is, indeed, an important part of our lives. The Colour Wheel is a visual aid to help us understand the principles of colour. It describes the relationships between colours. It is also an excellent tool to help create harmonious colour schemes for painting, interior decorating, and commercial colour applications.

Primary Colours

At the core of the colour wheel are three primary colours - Red, Yellow and Blue. The primary colours are unique and cannot be created by mixing any other colours. When mixing these 3 colour hues, at least in theory, all the other hues of the colour wheel, including black can be created.

Colour Associations

Primaries form the ultimate contrast of hue and have the greatest luminosity. Primaries express fundamental qualities, folk art, embroidery, costumes, etc. They are exuberant, decorative, tonic, vigorous, decisive.

Secondary Colours

Next on the colour wheel are the secondary or complementary colours. Three secondary colours are produced by mixing one primary colour with another. These colours are Orange, Green and Violet.

Colour Associations

Secondaries form the second most contrast of hue. The intensity of these colours is relatively diminished as hues are further away from the primaries.

Tertiary Colours

Tertiary colours are created by mixing one secondary and one primary colour. E.g. blue + violet = blue-violet. Three or more separate colours are mixed (one primary and one secondary - the combination of two primaries), and in the colour wheel each tertiary colour being created will be an equal combination of the two colours, left and right, one being a primary and the other, a secondary. The tertiary colours are yellow-orange, red-orange, red-violet, blue-violet, blue-green and yellow-green.

Colour Associations

Tertiary colours have less distinctive colour contrasts and often represent the concrete, mundane, and earthly simplicity. They are associated with cosmic universality, celestial, medieval manuscripts, stained glass, and other religious art.

Optics - Colour Vision

Contrasting colours separated by two or three colours on the wheel create bold, vivid images. They have a huge impact on the appearance of the main colour. Here, the middle squares are actually the same shade of red. Setting one against a green background makes it seem redder than the square set against orange.

The colours opposite to each other on a colour wheel are complementary colours, while analogous colours lie adjacent to each other on the wheel. Complementary colours (blue and orange) create exciting, even vibrating effects. In contrast, an analogous colour harmony (blue and blue-green) is less vivid, even calming.

Future Automotive Colour Trends:

  • Distinguished automotive designs will feature beauty and character of the machine.
  • Differentiated colours in the new era will be crisp and clear. Most new colours will be very light, very dark or clearly vivid.

Last sections you visited